What is The Pathway To Student Social Media Success? | Alan Katzman | 3 Min Read

What is The Pathway To Student Social Media Success? | Alan Katzman | 3 Min Read

Pew Research Center recently released Social Media Use in 2021, its biennial review of American adult social media trends. When Pew first began tracking adult social media adoption in 2005, just 5% of American adults (18 and over) were active on social media. By 2011 that share had risen to half. Today, 72% of American adults are using some form of social media — a rate that has not fluctuated much over the past five years.

YouTube and Facebook are by far the most popular social media properties for adults with a usage rate of 81% and 69%, respectively. Instagram, LinkedIn, Pinterest, and Twitter follow but at usage rates of 40% and under. Not surprisingly, usage rates skew towards newer social media platforms for younger adults where a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.

Pew periodically issues reports specifically focused on teen social media use. The most recent report, published in 2018, made news when it identified three social media platforms other than Facebook — YouTube, Instagram, and Snapchat — that were used by majorities of teens. The current teen social…

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Alan Katzman

Alan Katzman, CEO and Founder of Social Assurity, is a leading advocate for teaching effective social media use at all educational levels. Social Assurity offers a combination of online education courses and presentations to students (both high school and college) providing them with the necessary tools to better position themselves on social media for both college admissions and hiring managers. As a well-respected industry expert, Katzman has published several industry-related articles on this topic with articles appearing in publications such as Business Insider and Social Media Today. When not refining the courses offered by Social Assurity, Alan can often be found as a motivational speaker at high schools, colleges and student organizations where he raises awareness of the importance of social media as a positive tool for creating educational and professional opportunities. He is also Founder and President of the Coalition of Digital Educators, a 501(c) organization where members have a unique opportunity to be an active voice for defining the future of digital education, ethics, and citizenship. Prior to forming Social Assurity, Alan served as executive legal counsel for several start-up and Fortune 500 technology companies where he managed the law, compliance and administrative functions for these firms.